A top 3 bank in the Netherlands and is active worldwide in 14 countries.
Requirements
↳ No coupon sites, extensions, sub-networks and brand bidding allowed.
↳ Focus on hyper-relevant top and mid funnel publishers.
↳ Protect the brand at all cost; strict financial regulators.
Execution
↳ Structurally added new partners from all funnel levels.
↳ Improved content placements with existing publishers.
↳ Upgraded the media library for expat targeting.
↳ Negotiated deals for extra exposure testing.
↳ Promoted on-site promotions more.

