A big player in France, but a small one in Belgium. Lots of private labels, no discounts on the website.
*another agency’s client
Requirements
↳ No coupon, cashback and brand bidding.
↳ No discounts on the brand’s website.
↳ Maintain minimum ROAS of 8.
Execution
↳ Convinced the brand to turn on 4 valuable cashback sites.
↳ Started using and optimising the product feed very heavily.
↳ Proactive email shoots when promo’s were available.
↳ Activated publishers from all layers in the funnel.
