A Belgian manufacturer of high-end clothing for women with focus on local craftsmanship.
Our focus is Belgium, Netherlands, and recently launched Germany.
Client of another agency, but That Affiliate Guy himself is managing this program.
Requirements
↳ No coupon sites / browser extension / subnetworks / brand bidding
↳ Careful affiliate selections, high brand quality standards
↳ Maintain a minimum ROAS of 8
Execution
↳ Cleaned up all coupon sites and subnetworks when he took over
↳ Added new quality affiliates to the program
↳ Kept ROAS stable around the 12 mark
Note:
↳ Month 1 still had cookies from all removed affiliates, hence the drop in February. However, maintained revenue levels with new affiliates that didn’t cannibalise internal traffic as of February and then grew.
